UN uses social media to enable donations to feed hungry children

UN uses social media to enable donations to feed hungry children

UN News Centre

19 April 2011 – In an effort to encourage individuals to help feed tens of thousands of hungry children across the world, the United Nations World Food Programme (WFP) has created a social media platform through which people can share their favourite meals by making donations to the agency.

The Internet portal, WeFeedback, engages supporters through an online “Feedback Calculator” that helps them to work out how many children they could feed if they donated the equivalent cost of a favourite food item such as sushi, ice cream or a hot dog.

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