17 Nov The Vino File – Pneumonia’s Last Syrah
What started as a predictable joke has become a wine buyer’s opportunity to do some good for the children of the world. This blog has commented on the the current plight of syrah in the past, as producers and retailers everywhere are complaining that domestic syrah is nearly impossible to sell. New York Times columnist Eric Asimov made the statement that it was essentially easier to get rid of a case of pneumonia than a case of syrah these days. An organization called GAVI, Global Alliance for Vaccination and Immunisation could not have been more excited that this joke was made, and together with the Rhone Rangers have come up with an effort to sell more syrah, and eliminate pneumonia. Surprisingly pneumonia is the number one killer of children worldwide, and is completely preventable.