15 Nov Sparking a Movement for World Pneumonia Day
Even the biggest fire starts with just a tiny spark. I’ve always loved this phrase, as it demonstrates visually and powerfully that the most transformative acts of nature start with something small. This is also the case with great political movements. But how do you know when an idea moves from a tiny spark into a full fledged bonfire, when an idea becomes a movement?
Today, there are celebrities like Grey’s Anatomy’s Kevin McKidd, who is lending his name to the effort and speaking out on YouTube. There are corporate activities, like the recent partnership between the Rhone Rangers and the GAVI Alliance that is raising money for vaccines from sales of Syrah wine. There are features in major publications like Glamour. And there are high-profile political events — including panel discussions in the British Parliament and in Washington, DC — aimed at getting policymakers to take notice.