15 Nov Rhone Rangers Take Aim at World’s Leading Child Killer
How often can you buy a glass of wine and save a life? At a hip San Francisco event space last Tuesday evening, a wine-loving crowd did just that. You too can you combine your sensorial and charitable instincts by participating in “Pneumonia’s Last Syrah”, a novel fundraising campaign running through November. And with Asimov’s article, Levine had a brain wave: challenge the wine makers to make common cause. “If you guys want to get rid of cases of syrah and we want to get rid of cases of pneumonia, let’s do this together.” Thus “Pneumonia’s Last Syrah” was born — a partnership between the Rhone Rangers, an association representing syrah growers, and the GAVI Alliance which promotes immunization in poor nations. For each case of syrah sold in the month of November, 20 Rhone Ranger wineries are donating $10 — the cost of a vaccine.