Every Breath Counts Campaign

Every Breath Counts Campaign

February 1, 2016


January 28, 2016


Every Breath Counts Campaign

Every Breath Counts, will be launched by UNICEF during the African Union Summit at the General Assembly of the Organisation of African First Ladies against HIV/AIDS. The launch will feature the campaign’s first ambassador, H.E. Aisha Muhammadu Buhari, Wife of the President of Nigeria.


Pneumonia kills nearly 1 million children under the age of five globally, every year; that is 100 children every hour. More children die from pneumonia than from HIV/AIDS, diarrhea and malaria combined. Despite reductions in global pneumonia mortality, progress in the highest-burden countries remains slow.  60% of all pneumonia fatalities occur in 10 countries – all of which are in sub-Saharan Africa and South Asia. Furthermore, progress in the fight against pneumonia has been slow compared to progress in other leading diseases.  Childhood pneumonia deaths have fallen by 50% – while that signifies impressive progress, it still falls short in comparison to an 85% decline for measles, and 60% for malaria, AIDS and tetanus in the last 15 years.


The two-year Every Breath Counts campaign targets global leaders, policy makers and donors and is intended to bring pneumonia to the forefront.


Pneumonia needs not only dedicated funding, which it has been lacking over the past few decades; but specific enabling policy changes, such as community-based treatment with Amoxicillin, and robust implementation of community based pneumonia management.


By mobilizing public health professionals, environmental groups and government officials through the Every Breath Counts campaign, the Campaign intends to address the large disparity between funding for and burden of pneumonia.


Please visit our site, www.everybreathcounts.info for additional information, as well as advocacy and behavior change communications materials.